Days 0–30: choose and baseline
Select one high-value patient or HCP journey. Document how people discover information today, which approved sources support it, where handoffs occur, what risks apply, who owns each decision, and which measures define a useful outcome.
- Journey baseline
- Accountable cross-functional team
- Evidence and source inventory
- Measurement and risk brief
Days 31–60: design the governed pilot
Define the context of use, approved knowledge, audience rules, consent, escalation, interface boundaries, evaluation approach, and stop conditions before expanding the experience.
- Pilot brief
- Governance contract
- Human-handoff design
- Evaluation protocol
Days 61–90: test and decide
Run the bounded pilot, measure discovery and journey quality, record failures and exceptions, and make an explicit scale, revise, or stop decision. The output is decision quality—not a predetermined case for expansion.